A few weeks ago, one of the best things happened; Hema arrived in the UK. Hema is one of my favourite stores from Holland, and they now have their first store in London, hidden away in Victoria station (I promise that I do blog about things which aren't Dutch all of the time).
If you've never come across Hema before, I urge you to go if you ever find yourself in Victoria station, even for five minutes. If you're a lover of Ikea Marketplace and Tiger, then you'll definitely love Hema too. I'm ecstatic I can now buy my favourite mascara and make up brush cleaner again for under a fiver without having to travel to Holland, not to mention I can now also buy all of my favourite Dutch treats including Jodekoken, stroopwaffels and egg cookies without having to beg a friend to send them to me.
But Hema is more than that - it's a cheapy paperchase, there's a little section for sewing, a little section for cake decorating. There's cheap but good quality make up, coffee, sweets, books, kitchenware and just general bits and bobs. Everything is very pretty and well designed and everything is good value. You'll never feel out of pocket in Hema.
Hema is a Dutch institution, there's one on every Dutch highstreet and I'd love it if they had the same exposure here in England. It's just a massive shame they don't offer their one euro breakfast here - I spent a lot of my Dutch student days rushing to get to my nearest Hema to meet friends for breakfast before 10am, and with a baguette, croissant and coffee for a euro, it was worth the early getting up times. Maybe one day?